Sep
30
2010
A couple of weekends ago my paternal unit’s paradoxical fascination (he hates flying) with the highest fastest craziest pilots and planes got the better of us and we all got up at sparrows to join the trail of cars heading towards Ysterplaat Airforce Base, located between Century City and Brooklyn in a strange amalgam of new South African areas.
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5 comments | tags: AAD 2010, ask around, breathing in or out, DC6 Cargo plane, do something different, do the opposite, don't forget to breathe., Gripen, helicopters, remember you have a team, Silver Falcons, Ysterplaat Airforce Base | posted in Brands & Culture
Jun
29
2010
9am on Monday morning and finally on a plane en route to Cape Town, having already forced myself out of bed far too early, braved an icy Highveld winter morning and Fourways traffic (which I sincerely do not miss!), bought a dodgy luminous yellow poppy-seed muffin at Lanseria airport and spilled tea on myself. Twice. Tea in a paper cup is always suspect, as any good Tea Master will tell you. Just don’t do it. Continue reading
2 comments | tags: Argentina vs Mexico, Confed Cup, FIFA brand lessons, FIFA Soccer World cup game, great logistics in Soccer city, Joburg, Maradonna, Soccer City, toilet paper on the field, yellow-jackets of security | posted in Brands & Culture
May
29
2010
My body is convinced I’ve lost the plot. They tell me that’s what happens with jetlag, but I really think that it might be more than that at this stage – I suspect a revolt is imminent. The barefoot mountain guide & I got back from a two week visit to Canadia (yes, that’s right – Canadia. So that “Canadian” makes more sense) last week and we’re still hovering somewhere over the Rockies time-wise. Continue reading
3 comments | tags: Air Canada, be memorable, be real., be single-minded, Beavers Tails, Bison steak, British Columbia, Bubble tea, Canada, Canadia, cold, differentiation, Dragonfruit, Earth Friendly, make choices, Mocha, naivete, outdoors lifestyle, Rockies, tell the story well, Vancouver, Victoria | posted in Brands & Culture
Apr
29
2010
I live in a new city. Or rather, I live in a city new to me. In November last year I moved from Joburg to Cape Town, a move most Capetonians applaud in the same spirit as one would applaud a rescue from the arctic. Continue reading
3 comments | tags: Cape Town, family outing, fishing, focus on one aspect of a brand only, Know your brand, Know your consumer, Make communication a focus., picnic, rock-climbing, Silvermine, Table Mountain National Park | posted in Brands & Culture
Mar
30
2010
Last week, in celebration of having finished my yoga teachers training course, the Barefoot Mountain Guide and I climbed on board the Shosholoza Premier Classe train at Park Station in Joburg, and took a leisurely 24 hour ride through the wondrously green Karoo back home to CT. Continue reading
6 comments | tags: brand lessons, Shosholoza Meyl Premier Classe, Trains | posted in Brands & Culture