In troubled times like these many of us are asking ourselves where we stand and what we should do about it, and the same should be true for brands. But brands are commercial or social vehicles and so these questions are, I think, even more fraught.
I have spent a significant portion of my life feeling lost. Not metaphysically, you understand, I mean actually, physically, geographically and spatially lost. I have no natural sense of direction. I cannot – unlike a certain barefoot husband I know – stand in a place and point out north confidently. I cannot tether places together in my minds’ eye or zoom out in my imagination and see how it all fits together. I cannot remember how streets meet up and which direction they’re going in. I can’t easily find my way to somewhere I’ve been, or “simply” backtrack a route I followed earlier to get somewhere. I can’t even, when I come out of a shop in a mall, remember which way I’ve come from and where I’m going to! I will always pick the wrong one and then, eventually, see a shop I’ve been in and realise that I’m going the wrong way. I really do have zero, potentially even negative, sense of direction.
It’s Saturday 25th June 2016, a post-Brexit world, and it’s all pretty scary.
But what infuriates me most is that this:
“…obviously the facts are coming in now…” – An Exit voter saying she would change her mind the morning after the vote.
This past weekend a beautiful friend of mine lost her mother to cancer. She was performing on a famous stage in London at the time, and the Saturday morning papers brought showers of praise to both the show and to her wonderful words, but back here in SA her mom was dying. Continue reading
Last week an Aussie and an American came to visit – sounds like the start of a dad joke, I know, but it’s true. They were part of an amazing programme our other high energy Have-big-ideas-and-make-them-happen American friend Chad runs every year called Zebra Crossings which brings top young basket-ball players out to meet Cape Town and play some ball with local kids. It’s far more awesome than that, of course, but it warrants it’s own post in the near future so I’ll just leave it there for now.